Capcom Game Studio Vancouver

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Senior Director, Brand Marketing

Senior Director, Brand Marketing

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More information about this job


Title: Senior Director, Brand Marketing

Department: Marketing

FLSA Classification: Exempt


Position Summary:

Capcom is looking for a dynamic, seasoned marketing leader to oversee the brand marketing team and spearhead the successful development, planning and execution of marketing campaigns for all of Capcom’s world-class brands.


Reporting to the COO, this position will function as the Head of Brand Marketing at Capcom USA, Inc.

The position entails high level leadership and direction for the integration of product marketing programs with activities of sales, PR, community, digital, licensing, online, mobile, and finance groups to maximize program effectiveness while aligning with overall company goals. Tracks and analyzes effectiveness of marketing plans and reports to C-Level Corporate Executives on performance, opportunities for improvement, and meaningful takeaways gained from each campaign.


This position will develop brand and product strategies, manage and allocate marketing spend/forecasts/calendars, devise impactful tactics, formulate effective positioning, conduct market research to assess demand and identify SWOT, and maximize opportunities for the product line-up.


The candidate will be responsible for the management and mentorship of the brand management, digital media and other staff (as assigned) and build a world-class team.


Supervision Exercised


This role will directly manage all brand marketing and divisional communications team members. May also be assigned temporary authority to manage members from other departments via dotted line reporting for selected events, projects, or campaigns.



  • Works with Brand Leads to conceptualize, implement and manage the development, planning and execution of product marketing and promotional campaigns in North America.
  • Work closely with the dev teams within Capcom to understand the market potential of the titles and build effective campaign plans.
  • Work closely with Sales and Strategic Planning teams to help develop forecast and establish necessary marketing budget.
  • Manage 1st party relationships – Sony, Microsoft, Nintendo, and Valve. Communication of global plans as well as point of contact for negotiating possible co-marketing and PR support.
  • Directs and ensures integration of marketing with activities of CUSA Sales (console & digital), PR & community, channel marketing, licensing, online, legal, finance and accounting groups.
  • Create and implement marketing campaigns incorporating creative, packaging, advertising, and online strategy and craft appropriate media mix.
  • Oversee day-to-day scheduling of product launches with the Brand Leads.
  • Manage and mentor brand marketing team members; oversee and guide day-to-day activities to ensure success of the team.
  • Help create a growth plan for each team member and ensure each person delivers on the goals assigned to them.
  • Create solid processes for regional collaborations and alignment with Capcom Japan and Europe.
  • Engage in and manage critical discussions with other senior managements including his/her counterparts in other regions.
  • Work with all internal departments and outside entities, including media and creative agencies, as well as first party partners to ensure integrated efforts.
  • Manage marketing product budgets and forecasts.
  • Responsible for copy writing.
  • Conduct market research both pre-launch and post-launch on product and brands, as well as provide post mortems for marketing campaigns.
  • Track and analyze effectiveness of marketing plans and executions.
  • Provide insight into game feature set for future products, including presentation of greenlight materials to executive staff.
  • Lead communication with R&D teams and share meeting notes with global teams.
  • Provide brand input on licensed products, and integration promotion of licensed product into marketing campaigns.
  • Product spokesperson and demo staff at events.
  • Lead and participate in media events and trade shows for products.
  • Other duties as assigned.


Knowledge, Skills and Abilities

  • Extensive videogames marketing experience, including effective advertising and media spend.
  • Must be able to maintain absolute confidentiality regarding sensitive information.
  • Ability to work across job levels and cultures.
  • Ability to negotiate with all parties to bring about win-win situations.
  • Must be proactive and have a can-do approach.
  • Must have the ability to adapt to ever-changing situations and business conditions.
  • Attention to detail, process, and deadlines.
  • Stay within the agreed/approved budget for products and ensure all financial documents are completed in a timely manner.
  • Understand all games within the group’s portfolio.
  • Working knowledge of all the key competitors and their portfolios.
  • Make informed decisions based upon all of the evidence available.
  • Must be creative, adaptable and solution-oriented.
  • Show initiative in all tactical, creative work and as a senior member of the marketing team.
  • Experience of working on products/brands preferred with a successful track record of launches across a range of genres.
  • Must have the ability to think on their feet and work under their own initiative.
  • Must work well within a team and have the ability to work with others across all levels and divisions of the organization to achieve company goals.
  • Ensure the team is results focused and that departmental and company goals drive all key decision making.
  • Management experience of a dynamic marketing/brand team. Must be a proven leader in managing effective and winning teams.
  • Very strong verbal, written and presentation skills.
  • Proven relationship-building ability essential and experience in working with foreign offices.
  • Manage direct reports to determine and execute a progressive growth plan for each member.
  • Manage direct reports with respect and integrity and ensure team’s goals and KPI’s are met.
  • Mentor and train subordinates; must not be afraid to get hands dirty and lead by example.
  • Exercise excellent judgment, especially in critical situations.


Minimum Requirements


Education and Experience

  • 10+ years of experience in brand/product marketing with 5-7 years of management experience.
  • BA in Business, Marketing or related field. MBA preferred.
  • The ideal candidate will have experience working on AAA titles and overarching brands.
  • Knowledge of video game industry required.
  • Experience managing and developing staff.
  • Strong familiarity with at least some Capcom brands preferred.
  • Familiarity with competitive gaming culture and esports a plus.


Physical Demands

  • Some travel required, primarily domestic with some international trips.
  • Standing for long periods of time may be required.
  • Additional work hours may be involved – willing to work overtime into the evening and on weekends, if needed.


Working Environments

Work is generally performed in an office environment and the noise level is usually moderate. Reasonable accommodations may be made to enable individual with disabilities to perform the essential functions.


Additional Information

This job description is not intended to be an exhaustive list of duties, knowledge, skills, abilities, or requirements, as any one position in this classification may be assigned some or all of these duties, in addition to other duties not explicitly listed here. The various duties, responsibilities and/or assignments of this position may be unevenly balanced and changed from time to time based upon matters such as, but not limited to, variations in shift schedules, work demands, seasons, service levels and management’s decisions on how to best allocate department resources. Any shift, emphasis or rebalancing of these assigned duties, responsibilities and/or assignments does not constitute a change in the job class